Effective Marketing Gimmicks for Retail Businesses

In operating a retail business, it is important to attract as many potential buyers as you can. This is to increase your chances of selling your goods that will result to profitability. Well, worry not as there are plenty of strategies that you can use in order to attract customers to your shops.

Offer Discounts

More often than not, people are instantly attracted whenever they see stores that offer price cuts on their products. That is why using discounts is one of the most popular publicity stunts that retailers are fond of implementing. If you want to apply it in your retail establishment, make sure that you provide true value discount for your customers without sacrificing profit. Do this to satisfy your customers and encourage them for repeat business and recommendation.


Offer Prizes

Another effective way to spread the word about your retail business is to give free items to your customers whenever they purchase goods from your store. Word of mouth about your retail gimmick will attract shoppers to your opt for your products. Additionally, if you choose promotional items (http://en.wikipedia.org/wiki/Promotional_merchandise) printed with your corporate logo as your giveaways, you can further strengthen brand awareness to your clients.

Offer Bundled Products

This gimmick is usually used in food chains wherein you purchase a complete set meal at a lower price rather than order per food item. As it is proven to be effective, it can also be applied to other forms of products. For example, if you are selling fashion accessories, you can mix and match different types of earrings, bracelets and necklaces to create jewellery sets. This will not only attract customers but will also enable you to sell existing stocks at a faster rate than normal turnover.

Implementing retail gimmicks for your marketing efforts is similar to fishing. You need to use the best baits in order to have a good catch. With that said, you can either use the proven strategies aforementioned above or create your own creative schemes to persuade customers to shop at your store.


Candy Smikerson